UX & Concept Artist
2020
2020
2020
Task Overview
Task Overview
About MINAR
About MINAR
MINAR is a free to play location-based mobile gaming application that utilizes Augmented Reality (AR) technology and GPS feature. With MINAR, we will discover a whole new world – one filled with endless rewards.
MINAR turns your daily life into a digital scavenger hunt for exciting rewards. We can collect MINAR's unique virtual currencies on the go and use them to get amazing rewards.
MINAR is a free to play location-based mobile gaming application that utilizes Augmented Reality (AR) technology and GPS feature. With MINAR, we will discover a whole new world – one filled with endless rewards.
MINAR turns your daily life into a digital scavenger hunt for exciting rewards. We can collect MINAR's unique virtual currencies on the go and use them to get amazing rewards.
My Role as a UX/UI Designer & Concept Artist
My Role as a UX/UI Designer & Concept Artist
Designed MINAR's user experience and interfaces.
Brought MINAR to life by conceptualizing avatars, weapons, obstacles, and reward boxes.
Campaign assets for Instagram, the website, and exhibitions.
Web design
💎 Achievements
💎 Achievements
Pioneered the Minar Game app from ideation, collaborating with 3D artists and graphic designers to produce 90+ avatars, obstacles, currencies, and weapons concepts.
Organized successful partnerships with 3 clients and 2 influencers, resulting in substantial growth in app users and engagement metrics.
Pioneered the Minar Game app from ideation, collaborating with 3D artists and graphic designers to produce 90+ avatars, obstacles, currencies, and weapons concepts.
Organized successful partnerships with 3 clients and 2 influencers, resulting in substantial growth in app users and engagement metrics.
Challenges
Challenges
Balancing Visual Appeal and File Size: One challenge was ensuring MINAR's game assets (avatars, weapons, etc.) were visually appealing while maintaining a concise file size for smooth gameplay across various mobile devices.
Reward System Optimization: Another challenge was crafting a compelling reward system that motivates users to keep playing.
Tools
Tools
Manual sketch, Adobe Illustrator, Adobe Photoshop, and Microsoft Office
Manual sketch, Adobe Illustrator, Adobe Photoshop, and Microsoft Office
UX/UI in Minar
UX/UI in Minar
Building the MINAR Interface:
Leveraging existing concepts from our managers, including a user journey and a basic wireframe, I led the creation of MINAR's user interface (UI). To ensure a cohesive design aligned with the overall brand identity, I also considered the established branding concept for MINAR.
Inspiration and Efficiency:
To streamline the design process, I actively researched existing AR games like Pokemon Go, Jurassic World Alive, and Ingress. This research provided valuable insights and inspiration for crafting an intuitive and engaging UI for MINAR. Additionally, I established a visual asset library to facilitate efficient UI creation.
Building the MINAR Interface:
Leveraging existing concepts from our managers, including a user journey and a basic wireframe, I led the creation of MINAR's user interface (UI). To ensure a cohesive design aligned with the overall brand identity, I also considered the established branding concept for MINAR.
Inspiration and Efficiency:
To streamline the design process, I actively researched existing AR games like Pokemon Go, Jurassic World Alive, and Ingress. This research provided valuable insights and inspiration for crafting an intuitive and engaging UI for MINAR. Additionally, I established a visual asset library to facilitate efficient UI creation.
3D Game Assets
3D Game Assets
In collaboration with talented 3D artists and animators, I conceptualized over 70 unique weapons for MINAR. These aren't just weapons - they become prized tools in a player's digital weapon, used to collect valuable treasure stones throughout the game.
Balanced Beauty and Power:
Each weapon was designed to strike a balance between visual appeal, functionality, and power. This ensured a diverse collection where players could find not only weapons they loved aesthetically, but also ones that strategically fit their playstyle. As users level up, they'll unlock access to more powerful and visually striking weapons, further enhancing their treasure-hunting experience.
In collaboration with talented 3D artists and animators, I conceptualized over 70 unique weapons for MINAR. These aren't just weapons - they become prized tools in a player's digital weapon, used to collect valuable treasure stones throughout the game.
Balanced Beauty and Power:
Each weapon was designed to strike a balance between visual appeal, functionality, and power. This ensured a diverse collection where players could find not only weapons they loved aesthetically, but also ones that strategically fit their playstyle. As users level up, they'll unlock access to more powerful and visually striking weapons, further enhancing their treasure-hunting experience.
Promoting Assets
Promoting Assets
Collaborating closely with our graphic design team, I played a key role in crafting engaging social media content for MINAR. This included:
Instagram Posts: We developed a consistent visual style for Instagram posts, utilizing captivating visuals and informative captions to capture user attention and generate excitement for the game.
Dynamic Event Banners: For new in-game events and client collaborations, we designed dynamic banners that effectively communicated the details and special offers, especially in the exhibitions.
Influencer Collaboration
To further amplify MINAR's reach, I also collaborated with relevant influencers and brands. We developed engaging content strategies, leveraging their followings to spread awareness and generate excitement for the AR treasure hunt. This strategic collaboration helped attract new players and solidify MINAR's presence in the mobile gaming landscape.
Collaborating closely with our graphic design team, I played a key role in crafting engaging social media content for MINAR. This included:
Instagram Posts: We developed a consistent visual style for Instagram posts, utilizing captivating visuals and informative captions to capture user attention and generate excitement for the game.
Dynamic Event Banners: For new in-game events and client collaborations, we designed dynamic banners that effectively communicated the details and special offers, especially in the exhibitions.
Influencer Collaboration
To further amplify MINAR's reach, I also collaborated with relevant influencers and brands. We developed engaging content strategies, leveraging their followings to spread awareness and generate excitement for the AR treasure hunt. This strategic collaboration helped attract new players and solidify MINAR's presence in the mobile gaming landscape.
Web Design
Web Design
Building the MINAR Web Hub: A Collaborative Effort
The MINAR website is a vital gateway for players, and I was proud to collaborate on its development with a talented team of graphic designers, content writers, business managers, and web developers.
Creating the Foundation:
Our collaborative process began with basic planning. We established the project's scope, defined the information architecture (IA) to ensure a user-friendly layout, and then created wireframes to visualize the website's structure and functionality.
Designing the User Interface:
Leveraging the established content and graphic assets, I designed the website's user interface (UI). This ensured a visually cohesive and intuitive experience for anyone visiting the MINAR website.
The Result:
The collaborative effort resulted in the official MINAR website, a valuable resource for players to learn more about the game, explore its features, and ultimately, join the AR treasure hunt adventure!
Building the MINAR Web Hub: A Collaborative Effort
The MINAR website is a vital gateway for players, and I was proud to collaborate on its development with a talented team of graphic designers, content writers, business managers, and web developers.
Creating the Foundation:
Our collaborative process began with basic planning. We established the project's scope, defined the information architecture (IA) to ensure a user-friendly layout, and then created wireframes to visualize the website's structure and functionality.
Designing the User Interface:
Leveraging the established content and graphic assets, I designed the website's user interface (UI). This ensured a visually cohesive and intuitive experience for anyone visiting the MINAR website.
The Result:
The collaborative effort resulted in the official MINAR website, a valuable resource for players to learn more about the game, explore its features, and ultimately, join the AR treasure hunt adventure!
👁️ Visit the website
